Hi 👋🏻 i’m sophia.
AN NYC-BASED experience designer with over 12 years of digital agency experience.
I’m currently an Associate Creative Director at GALE Partners, where I am responsible for all phases of the UX process from conception to execution, across multiple clients including Santander Bank, CPPIB and Opill.
I began my career in digital as an account coordinator at Razorfish, diving head first in the world of advertising technology. While trafficking media campaigns, placing universal action tags, and building customer targeting experiments, I discovered what the “other side” of the agency did, and was exposed to User Experience as a discipline.
My passion for digital and creativity led me to pursue a career in UX. Having experience from different sides of the business, coupled with my ability to balance client goals and user needs, has helped me create meaningful experiences ever since.