DEALER INVENTORY
OVERVIEW
The Challenge: Integrate dealer inventory data on mbusa.com to allow users to browse new and used inventory on a national scale.
Client: Mercedes-Benz
Role: Information Architect
Duration: November 2014 – October 2015
The model page on mbusa.com were due for a redesign. The look and feel was outdated, and the excessive use of carousels and drawers made the page hard to digest. It was also difficult to compare various models within the same class, for shoppers that were trying to pick a vehicle that they wanted to purchase.