Mercedes-benz global platforms

LEVERAGING BEST PRACTICES FOR GLOBAL DOMINATION

overview

The Ask: Create a single platform to be used across all of Mercedes-Benz's global sites.
Client: Daimler / Mercedes-Benz
Role: Senior Experience Designer
Duration: January 2017 – April 2019

Razorfish has been the digital AOR for Mercedes-Benz USA for since 2009, helping the brand improve their online strategy, user experience, and design.

In 2017, Daimler (the parent company of Mercedes-Benz) recognized our work on mbusa.com as the global standard, and mandated to move all Mercedes-Benz sites onto one platform, called OneWeb.

OneWeb is a cloud-based centrally-managed software stack that will power multi-market platforms in the NAFTA region, including the US, Canada and Mexico. It will ensure best-in-class features and functionality across all NAFTA regions while allowing for market localization.

While OneWeb required minimal visual updates, migrating mbusa.com to Adobe Experience Manger (AEM) is an ongoing collaborative effort with user experience, design, content strategy, and development teams.

Benefits of OneWeb include:
- multi-lingual, multi-market support
- pattern alignment and style consolidation throughout the site
- comprehensive content authoring
- efficiency and scalability

Pattern Alignment - Class Page

VISUAL UPDATES - HOMEPAGE

REDESIGN