UNIQLO

OVERVIEW

The Ask: Create a digital flagship store as colorful and exciting as Uniqlo’s retail stores.
Client: UNIQLO 
Role: Information Architect 
Duration: November 2012 – October 2013 

awards

2013 Art Director's Club Awards: Gold - eCommerce Website

2013 Webby Awards: Nominee - Shopping

2013 Webby Awards: Nominee - Best Practices

As a junior UX designer on the project, my role consisted of wireframe design, site map creation, and providing support wherever else needed. I also collaborated with a content strategist to determine the best taxonomy for Uniqlo’s diverse range of products.

UNIQLO was one of my first big projects after changing my career path to User Experience. It was an invaluable experience - not only was it a fun project to work on, I learned a lot about creating detailed wireframes, responsive design, working on a cross-functional team, and managing client expectations.